When Sammy Hagar appeared at Left Bank Books in St. Louis in March to autograph copies of his memoir, it was not a typical book signing.
Mr. Hagar, the former Van Halen lead singer, started sipping tequila as soon as the event began. Police officers were hired to provide security. And nervous bookstore employees pleaded with eager female fans not to lift their shirts in front of Mr. Hagar when they reached the signing table.
Sammy Hagar's memoir, “Red,” sold at least 61,000 copies in hardcover.
“Nobody did,” said Kris Kleindienst, the relieved bookstore owner.
Such are the perils of working with the rock ’n’ roll legends who have lined up to write their life stories lately, a group that includes Keith Richards, Ozzy Osbourne, Patti Smith, Pete Townshend, Bob Mould and Gregg Allman.
In a squirrely market for books, the rock memoir has taken off, spurring publishers to pursue more book deals with musicians willing to tell their stories.
- Julie Bosman, New York Times
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