Wednesday, June 17, 2009

Three books about surfing

The imagery of surfing is everywhere. In Las Vegas casinos, posters of bronzed surfers tucking into turquoise tubes are as prevalent as those of diamond-bedecked women and fast cars. The message - that surfing offers a slice of paradise - is unambiguous. It has been enthusiastically co-opted by any number of mainstream brands, including Pepsi, which produced an advert in which David Beckham was cast as a surf dude, and American Express, which produced a series of commercials in which the Hawaiian big-wave surfing legend Laird Hamilton was as much a star as were the likes of Robert De Niro and Martin Scorsese.
- Alex Wade, Times Online

Read the rest of the article here.

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